- Author
- Centre for Market Research & Social Development
- Title
- Field Impact Study of NACO Campaign
- Description of Work
- DAVP Letter No. AE(SM) Imp. Std/I-2005-2006 dated 5th April 2006
- Imprint
- Centre for Market Research & Social Development, New Delhi, 5 April 2006, 97 pp
- Url
- http://www.nacoonline.org/upload/Publication/IEC%20&%20Mainstreaming /Field%20Impact%20Study%20of%20NACO%20Campaign%20A%20Report.pdf
- Abstract
"To enhance the awareness about Parent-to-Child-transmission, about PPTCT and its activities and to trigger behaviour change among targeted segments, DAVP designed, developed and executed an advertisement campaign through newspapers and electronic (radio and Television) media. DAVP conducted this campaign on behalf of NACO in three states viz. Maharashtra, Tamilnadu and Manipur. Mass media campaign around the theme of PPTCT was implemented in March-April 2006 and consisted of five video clips repeatedly shown on Television,, two audio clips repeatedly aired on radio and two print advertisements repeatedly released in newspapers. A total of 15 TV channels, 75 Radio Stations and 160 newspapers were used to transmit the messages related to PPTCT.
A field-based study was carried out during the month of February-April 2006 to assess the impact of the mass-media campaign on PPTCT and to draw lessons for the future."